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Medical Alert Systems, Baby Boomers and the New Demographics

Dec 18, 2014 |
The genesis of the medical alert industry dates back to around 1977. At that time, the target market was (and still is) an elderly person in their mid eighties, who may be living alone and who may ... Read more

How Important Is Demographics for Your Business?

Dec 18, 2014 |
You probably hear about the word often, but do you know what "demographics" means? Demographics are the statistical component of marketing that is used to identify population segments through specific ... Read more

Using Demographics by Zip Code for Marketing

Dec 18, 2014 |
The value of demographics in any business cannot be stressed enough. Companies engaged in insurance and real estate, for instance, use neighborhood demographics to dig deeper into zip code areas and ... Read more

Knowing Your Customer Demographics

Dec 18, 2014 |
You may have studied the customer demographics before you selected your dollar store location. If you didn't, you should have. For those who have been in business for more than a year or two, it may ... Read more

Demographics, Geographics and Psychographics: Three Things You Must Know About Your Tribe Market

Dec 18, 2014 |
Marketing is the act of letting people know about your product or service. It is education. Sales is the act of solving the prospect's problem, alleviating their pain, or fulfilling their desire and ... Read more